Telenco UK Continues Support of Julia's House Children Hospice.

Telenco UK has named children’s hospices charity Julia’s House as its first charity of the year.

Last year Telenco UK sponsored a sculpture as part of The Big Dog Art Trail. The initiative saw 30 Swindogs – larger-than-life balloon dog sculptures decorated by professional artists – displayed around the town during the summer before being auctioned on behalf of Julia’s House.

Telenco UK sponsored The Life of the (Lydiard) Fields by Bristol-based artist Marta Zubieta, who uses tropical and retro influences to mix human body parts with organic jungle and cosmic elements. Her Swindog design was a tribute to Victorian nature writer Richard Jefferies, whose childhood home in Swindon is now a museum, and his book Life of the Fields.

Telenco went on to win the piece at a charity auction, with a bid of £3,600. The sculpture now takes pride of place in the company’s lobby – “a reminder of the event and Julia’s House for the team, and a great conversation starter with visitors,” according to marketing executive Ben Franklin.

“Sponsoring a Swindog was to showcase our commitment to community engagement but also our dedication to making a positive impact in the lives of children and families in need,” said Ben.

“As a company that values compassion and social responsibility, we believe in using our resources to support organisations like Julia’s House that provide vital services and support to children with life-limiting conditions.

“Through our involvement in the Big Dog Art Trial, we hoped to raise awareness, inspire creativity, and contribute to the well-being of the Swindon community.”

Although this is the first time they have elected a charity of the year, the team have previously supported Swindon Food Collective with regular donations and organised a charity raffle in aid of Wiltshire Air Ambulance.

Written by Peter Davison , Business Biscuit .